Development of dynamic business data for marketing to moving spatiotemporal phenomena and events

摘要

Embodiments are directed to a computer implemented method of developing data for use by a business system. The method includes identifying, by a processor circuit, an occurrence having at least one characteristic that changes over time. The method further includes determining, by the processor circuit, a pattern of the change over time, wherein the pattern includes past changes and expected future changes. The method further includes identifying, by the processor circuit, a plurality of associations among data of an offering, data of a potential consumer and the pattern of the at least one characteristic's change over time. The plurality of associations also change over time, and the data for use by the business system is derived from the plurality of associations that change over time.