Provided are systems and methods for reversing the conventional roles of central and peripheral devices in a BLE network. Doing so includes implementing an end node (EN) to be operable with a cellular backhaul and as the receiver of messaging generated by components within the network for the downstream cellular transfer of proximity and other types of information collected by the EN. The EN is configured to collect GPS and WiFi positional information determinative of a location of the EN, and transmit such positional information directly from the EN over an available backhaul so as to enable a determination of a relative location thereof based only on that positional information. In these ways, location and other types of information associated with the EN may become known with increased reliability and certainty in the face of obstacles such as structural barriers and distance that ordinarily limit BLE performance.
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