ONLINE TRAINING OF SEGMENTATION MODEL VIA INTERACTIONS WITH INTERACTIVE COMPUTING ENVIRONMENT

摘要

Systems and methods for customizing an interactive experience based on topics determined from an online topic model. In an example, a segmentation application executing on a computing device accesses past user interaction vectors that represent interaction data from an electronic content delivery system. The segmentation application accesses a segmentation model having parameters. The segmentation application updates the parameters by performing tensor decomposition on a tensor built from the past user interaction vectors and calculating updating values of the parameters from the tensor decomposition. The segmentation application performs a segmentation of user devices by applying the segmentation model with the updated parameters to the present user interaction vector. The segmentation assigns the user device to the user segment. The segmentation application transmits data describing the segmentation to the electronic content delivery system.