DETERMINING BRAND EXCLUSIVENESS OF USERS

摘要

Embodiments of the present invention relate to a determination of a user's exclusiveness toward a particular brand. User-specific entities are extracted from social media content associated with a user. At least a portion of the user-specific entities are brand-related entities that are specifically relevant to a particular brand. These brand-related entities are analyzed with respect to the user-specific entities extracted from the social media content to determine a level of exclusivity of the user to the brand.