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Systems and Methods for Predicting User Lifetime Value Using Cohorts
Systems and Methods for Predicting User Lifetime Value Using Cohorts
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机译:使用同类群组预测用户生命周期价值的系统和方法
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摘要
Systems and methods for predicting user lifetime value in accordance with embodiments of the invention are disclosed. In one embodiment, a lifetime value prediction server system includes a processor, and a memory configured to store a lifetime value prediction application, wherein the lifetime value prediction application directs the processor to obtain a set of user interaction data, group the set of user interaction data into cohorts, where the user interaction data within a cohort occurs on a particular day, calculate a set of known spending values based on the cohorts, determine a set of predicted spending values based on the set of known spending values, determine a set of predicted spending confidence values based on the set of known spending values, and calculate a set of predicted lifetime value data based on the set of predicted spending values and the set of predicted spending confidence values.
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