SMART RECOMMENDATION ENGINE FOR PREVENTING CHURN AND PROVIDING PRIORITIZED INSIGHTS

摘要

A recommendation engine can provide recommendations with respect to an application and can provide insights to a user of a computing device. The recommendation engine can receive a prediction based on user engagement with the application during an initial period of time (e.g., a trial period) as to whether the user will convert use of the application to a paid basis (e.g., a subscription or license to the application). An action can be recommended based on the prediction. The recommendation engine can provide insights to a user based on a score associated with the insight. The score can be determined by measuring previous user interactions with the insight over a period of time.