METHOD AND SYSTEM FOR CALCULATING MONETARY COMPENSATION FOR PARTICIPATION IN MARKETING ACTIONS OF RETAILER AND SERVICE OUTLETS

摘要

FIELD: physics.SUBSTANCE: invention relates to a method and a system for automated processing of data for calculating a monetary reward for participation in marketing actions of retailer and service outlets (RSO). System comprises a portal of a program, expressed in a server computer; POS-terminal at the point of selling RSO; acquirer bank processing center; buyer payment instrument, processing center operator; processing center of the issuing bank, wherein the payment tool is assigned a special unique identifier, RSO is assigned a specialized unique code, a processing center operator has a communication channel with a payment system, thereby providing possibility of calculating monetary compensation directly to a bank account of a customer using special unique identifier of payment instrument and special unique code of RSO, and data exchange means with processing centers of the issuing bank and the acquirer bank, and the marketing campaign conditions are set by the RSO on the portal of the program for the buyer to carry out marketing campaign conditions.EFFECT: technical result consists in automation and increase of rate of monetary compensation.8 cl, 1 dwg