Methods for selectively delivering advertising to a set of consumers associated with a financial institution through a web site of the financial institution are provided. In one method, the financial institution has records of financial expenditure activity of the consumers. Further, the records are stored along with other information about the consumer including the identity, age and sex of the consumer. The method includes providing, by the financial institution to an advertising delivery provider, the records, anonymous codings including identification codes associated with each consumer, the age, and the sex of the consumers. The method further includes warehousing the financial records from the financial institution with the advertising delivery provider, the records including consumer information, the consumer information including the financial expenditure activity, age, and sex of the consumers, wherein the consumer information of each consumer is associated with anonymous codings. The method further includes generating a market segment of a group of consumers to receive a targeted advertising, wherein the market segment defines one or more of the following: a sex, where a consumer lives, the number of car payments that the consumer has left on a loan, monthly deposits made into the consumer's checking or savings account. The method further includes querying the warehoused financial records to identify consumers matching the market segment. The method further includes identifying, by the financial institution, a consumer who has logged on to a web site, wherein the consumer is appropriately identified upon login so that the consumer is allowed to perform banking transactions over the Internet. The method further includes matching, using one of the anonymous codings, the consumer to the market segment by querying a database of the advertisement delivery provider; and delivering the targeted advertising to the consumer for display on the web site.
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