The present invention relates to urea- and / or urethane-substituted amides of the general formula (I): The groups R1, Z1, R2 and Z2 comprise building blocks comprising a urea group and / or comprising a urethane group; the groups R4, Z4, R5 and Z5 comprise building blocks comprising an amide group and E comprises a carboxylic acid. Or a salt thereof. The invention also relates to a rheology control agent consisting of or comprising an amide of the formula (I). A further subject of the invention is a process for producing a rheology control agent, and especially urea- and / or urethane-substituted amides and rheology control, as a thickener, in a liquid composition itself, as a thickener. The use of agents.
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