PROBLEM TO BE SOLVED: To enable distribution of a privilege such that an advertiser, a content distributor, and a user can enjoy merits. SOLUTION: A privilege distribution system 1 is a system for distributing a privilege related to a product and a service of a predetermined advertiser, and is a privilege granting unit for allowing a user who has watched a specific content to acquire the privilege. At least the user has approached the privilege granting unit and the privilege-enabled store, which are associated with at least a real store where the privilege can be used or a virtual store on the network, in the physical space or the network space more than a predetermined degree. In this case, the notification unit for notifying the user terminal of the user of the approach information indicating the approach to the store, and the content information on the content that triggered the acquisition of the benefit to the user when the user uses the privilege in the store. And a presenting unit for presenting. [Selection diagram] Figure 1
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