Systems and methods for identifying a sports player of interest to a user despite the user being disinterested in the player's athletic accomplishments

摘要

Systems and methods are provided herein for connecting a user with a sports competitor whose athletics the user is not interested in, but with whom the user shares a personal connection. In some embodiments, a media guidance application determines that a user is viewing playback of a media asset comprising a sporting event, identifies competitors featured in the sporting event, and retrieves, from a information identifying competitors in which the user is interested. The media guidance application determines therefrom competitors featured in the sporting event in which the user is not interested, and compares interests of the user that are not commonly shared by a general population to interests of the determined competitors. An uncommon interest is identified as common between a competitor and the user, and the user is provided an option to perform an action associated with the competitor.