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Clustering users of a social networking system based on user interactions with content items associated with a topic
Clustering users of a social networking system based on user interactions with content items associated with a topic
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机译:基于用户与与主题相关联的内容项的交互,对社交网络系统的用户进行聚类
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摘要
A social networking system presents users with a content items and ad requests, which may include targeting criteria specifying a topic. Interactions by users who were presented with an advertisement from an ad request including targeting criteria specifying the topic are stored by the social networking system and used to identify a cluster group of additional users having characteristics similar to characteristics of users who were presented with the advertisement from the ad request including targeting criteria specifying the topic and who interacted with the advertisement. The social networking system determines scores for additional users in the cluster group based on measures of similarity between the additional users and the users who were presented with the advertisement and who interacted with the advertisement. Based on the determined scores, the social networking system associates additional users in the cluster group with the topic.
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