Context based multi-model communication in customer service is disclosed. In one innovative aspect, an architecture is provided. The architecture includes an application configured to perform a plurality of sets of functions addressable through a function identifier. Included is a wrapper around the application operable to receive notifications from a plurality of remote locations to address one or more sets of functions via the function identifier. The wrapper is arranged to send to a remote server an application identifier associated with the application and device information, upon first execution of the application by the processor. The device information includes at least a device identifier in the network it is operating with. The wrapper executes the application following receipt of a first notification including the application identifier and the device identifier and executes a function of the application following receipt of a second notification including the application identifier and the function identifier.
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