Unlike conventional systems, an engagement platform is able to provide information to the user, give insight as to why the product was recommended, and distinguish their own product from the products of other providers. As a result, the user is able to gain transparency into a process that conventionally does not represent why a user is being targeted with a particular product or which product is associated with the recommendation engine. Instead, conventional user interfaces merely present the information in manner without showing information about the reason for the generation of that message or prompt and without any visible indicators of which products are sold by the host of that interface versus other competitors.
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