Automated Corporate Perception Management

摘要

An external content engine automatically monitors content items generated by external data sources such as online merchants, social networking platforms, and discussion forums for an entity. The monitored content items may include public messages such as posts, reviews, and comments. When a content item is identified that references or relates to the entity, natural language processing is used to determine if the content item has a positive or negative context. The external content engine may then determine an action to take based on the context and other factors such as a popularity or influence of the author of the content item.