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CLICKSTREAM ANALYSIS METHODS AND SYSTEMS RELATED TO DETERMINING ACTIONABLE INSIGHTS RELATING TO A PATH TO PURCHASE
CLICKSTREAM ANALYSIS METHODS AND SYSTEMS RELATED TO DETERMINING ACTIONABLE INSIGHTS RELATING TO A PATH TO PURCHASE
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机译:快速流分析方法和系统,用于确定与购买路径有关的可行见解
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摘要
Methods and systems are provided herein for collecting web browser click events across a plurality of web sites from a data collection agent (DCA), as a click-stream, at a data collection server (DCS) to record and provide user on-line activity, filtering the user online activity to include activity from a time period prior to a sale from the sales transaction data and identifying one or more shopping touch-points based on the filtered user online activity and the sales transaction data. Further, an engagement index, an influence index, and an opportunity index is calculated. A digital touch-points facility may perform the identifying and calculating.
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