METHODS, AND DEVICES, TO OPTIMIZE CONSUMER SUBSAMPLING FROM GROUPS OF INDEPENDENTLY MODELED AUDIENCE SEGMENTS TO ENABLE REPRESENTATIVE COMPARITIVE ANALYTICS

摘要

A method to improve the subsampling from a group of independently modeled audience segments including accessing a consumer database to retrieve propensity scores across multiple target audiences, using target audience membership data from a representative dataset to construct an overlap matrix of multiple target audiences, decomposing the overlap matrix into consumer signatures by identifying unique cliques, calculating an overlap matrix for a default assignment of target audiences in the modeled audience database, calculating consumer signatures for records in the modeled audience database based on the default assignment, calculating differences, and using the overlap matrix and consumer signature profile taken to inform an adjustment process that retains the proportional relationships of target audience sizing and overlap within the target audience selection within the modeled audience database.