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PRICE MINING PREVENTION AND DYNAMIC ONLINE MARKETING CAMPAIGN ADJUSTMENT DATA PROCESSING SYSTEMS AND METHODS
PRICE MINING PREVENTION AND DYNAMIC ONLINE MARKETING CAMPAIGN ADJUSTMENT DATA PROCESSING SYSTEMS AND METHODS
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机译:价格挖掘预防和动态市场营销活动调整数据处理系统和方法
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摘要
Price mining and dynamic online marketing campaign adjustment data processing systems and methods are disclosed. A system and method for dynamically adjusting an online marketing campaign, in various embodiments, is configured to increase and/or decrease one or more keyword bids that make up part of an online marketing campaign for a particular product from a particular retailer based on whether: (1) the particular product is or is not competitively priced relative to one or more competing retailers; and/or (2) an advertisement for the particular product from the particular retailer on a search engine results page or in an online marketplace is in a relatively desirable position.
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