SYSTEMS FOR DYNAMICALLY ADJUSTING ONLINE MARKETING CAMPAIGNS AND RELATED METHODS

摘要

A system and method for dynamically adjusting an online marketing campaign, invariousembodiments, is configured to increase and/or decrease one or more keywordbids that make uppart of an online mark' seting campaign for a particular product from aparticular retailer based onwhether: (1) the particular product is or is not competitively priced relativeto one or morecompeting retailers; and/or (2) an advertisement for the particular productfrom the particularretailer on a search engine results page or in an online marketplace is in arelatively desirableposition.