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OPTIMIZING USER ENGAGEMENT WITH CONTENT BASED ON AN OPTIMAL SET OF ATTRIBUTES FOR MEDIA INCLUDED IN THE CONTENT
OPTIMIZING USER ENGAGEMENT WITH CONTENT BASED ON AN OPTIMAL SET OF ATTRIBUTES FOR MEDIA INCLUDED IN THE CONTENT
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机译:基于内容中包含的媒体最佳属性集的内容优化用户参与度
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摘要
An online system identifies a candidate content item eligible for presentation to a viewing user of the online system, in which the candidate content item includes media (e.g., an image, a video, etc.). The online system identifies one or more media attributes for the media, such as color saturation, tone, brightness, sharpness, contrast, etc. The online system also predicts a value of a performance metric for the candidate content item that indicates a likelihood of user engagement with the candidate content item by the viewing user. For each modification that may be made to a media attribute, the online system predicts a change to the value of the performance metric. Based on the predicted change, the online system determines an optimal set of media attributes associated with a maximum predicted value of the performance metric. The online system modifies the media based on the optimal set of media attributes.
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