COMPREHENSIVE MARKETING PORTAL SYSTEM AND MARKETING METHOD USING SAME

摘要

The present invention relates to a comprehensive marketing portal system and a marketing method using the same. The comprehensive marketing portal system includes: a marketing staff terminal which logs into a marketing server for access through a communication network and performs data session connection; and the marketing server which performs a function of providing a site of ranking of advertising agencies by a marketing area based on personal information of the marketing staff terminal, a function of providing information about casting and recruiting, and a function of providing human resource information. The marketing server provides a community function matched with marketing information about the marketing staff terminal and a marketing education center platform function. Therefore, the present invention provides professional marketing information and a community service following the rapid growth of the online marketing market worldwide. Also, the present invention is capable of not only performing marketing through blogs and SNS but also estimating return-on-investment (ROI), thereby tracking a level of distribution of social media and providing analyzed measurement results in real time. Furthermore, the present invention provides a marketing education service for marketing staff and individual and small business operators who require marketing capabilities and enables design of a report appropriate for the environment and actual conditions of a business by providing a comprehensive viral marketing analysis program online.;COPYRIGHT KIPO 2020