Gloffer - student based project for low-cost marketing and system promotion portal for offers and demands, its preparation and launch

摘要

This article presents the project Gloffer (Global Offer). The project focuses on creating a universal solution for presentation, demanding and offering products and services in B2B and B2C environments. It describes the development of the whole project, from the initial idea to the testing and launching in trial operation. The article focuses on the description of target markets and implementations of the new sales model. The model is compared to the existing shopping and selling approaches and it debates about the options of practical application. The last part describes the marketing model, which targets on companies, the providers of content and offers, and the users, who look for the content and create the demands. Last but not least there is a model of project globalization, its expansion within Europe and then worldwide. In conclusion there can be found a description of possible wider cooperation and participation in the project, namely within the development and potential selling and promotional activities.