An interactive market apparatus according to an embodiment of the present invention includes: a user sensing unit that outputs a preset background image through a touch screen and outputs a recommended food image when a user terminal approaches; A food ingredient display unit for disposing and displaying an ingredient object previously linked to one of the recommended foods selected by the user through the touch screen among the plurality of recommended foods constituting the recommended food image; And a location of a store selling any one material object selected through the touch screen on the map data, and when the selection of the material object is completed, the location and movement path of stores visited to purchase each material object. It may include a purchase guide unit for transmitting the displayed map data to the user terminal.
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