The present invention provides an advertisement medium occupying a certain area of the comment window in the internet social platform website as an advertisement to clients (customers) visiting the comment window, and provides as much as the advertising effect to the account ID user who mounts the content in the comment window. The present invention relates to a system and method for improving user engagement and quality of content displayed in a comment window by distributing the revenue of the user. It also relates to a system and method capable of increasing the popularity and profitability of a social platform website by improving the content quality and user engagement of the social platform website.
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