Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM

摘要

There is hundreds of software that implement CRM methodology, but there are no Arabic complete solutions till now except a few products for big companies likeMicrosoft, so it is a big challenge to Arab world to benefit form CRM concept and implement theirs software to benefit from it. This paper aimed to discuss the difference between traditional marketing 4Ps and the new generation of marketing 4Cs, and then to explain what does CRM mean,its definition, features, and how to implement E-CRM success fully, how CRM increase profit to companies using it.A Case study will be presented about designing and implementing an Arabic ECRM, we have developed the necessarydatabase schema and structure to support a web-based CRM system and front-end portal for both the clients and employees to access, input, and transfer information.