Nowadays, culture has been a major driver of tourism. Cultural tourism is another form of tourism by involving cultural elements. Some people traveled specifically to gain a deeper understanding of the culture or heritage of a destination. In order to satisfy tourists’ cultural needs and wants, cultural tourism products typically attracts consumers by the cultural attributes. A cultural attest is not a cultural tourism product unless it transforms itself into products that could be consumed by tourists. The market value of cultural tourism can be realized by cultural tourism products. This paper is to explore the development and evaluation of cultural tourism products. By studying a case of Xi’an in China, the paper explores how cultural tourism products work in a real world. The evaluation system examines the quality of cultural tourism products provided by the Xi’an city. The experience of developing such products can be learned through the case study.
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