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Causality between Design Direction and Net Promoter Score: An opening how to govern design more analytically by combining excisting structures

机译:设计方向与净发起人得分之间的因果关系:揭露如何通过结合现有结构来更分析地管理设计

摘要

Business development is striving for more certainty by creating softwares to analyze trends and figures. Parallelly there also seems to be a trend to increase certainty in design by gathering more data. It is not only challenging, but also a paradigm shift. Being a concept of auteurship, design is driven by the creative process and by the human expression where solutions are attributed by the designer. From this point of view design is highly ambiguous. On the other hand, it has been proven that design solution and the impact of design is improved by developing more precise design briefs and by having more conscious design direction. This development is also structurally embedded in current design ROI discurse. Do design need its own initial data or could excisting business engines, such as Net Promoter Score, be utilized as design attribute tools?
机译:通过开发分析趋势和数据的软件,业务发展正在争取更大的确定性。同时,似乎还存在通过收集更多数据来提高设计确定性的趋势。这不仅是挑战,而且是范式转变。作为一种高级概念,设计由创造过程和人类表达驱动,设计师将解决方案归功于人类表达。从这个角度来看,设计是非常模糊的。另一方面,已经证明,通过开发更精确的设计摘要并具有更自觉的设计方向,可以改善设计解决方案和设计的影响。此开发也从结构上嵌入当前的设计ROI差异中。设计是否需要自己的初始数据,或者可以将现有的业务引擎(例如Net Promoter Score)用作设计属性工具?

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    Rajasalo Heikki;

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  • 年度 2014
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  • 原文格式 PDF
  • 正文语种 en
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