The aim of this research is to study how case company is utilizing social media and how social media is used to support sales team in generating sales leads. Theoretical part presents the background for empirical study. The empirical study was conducted as half-structured interview. Interviewees were the CEO and the Creative Director of the company. The results of this study shows that case company is utilizing social media to show case works and to increase brand awareness. Case company is utilizing four social media marketing channels and shared content is usually the same. Case company does not have social media strategy in which content would be planned for different channels and target groups in those channels. The strategic marketing is work in progress and will be developed in the future. Social media marketing strategy and marketing automation usage would benefit the company by identifying the prospects and leads. Gathered data would help the company to identify leads and to discover the truly interested leads.
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