Tráiler gráfico como medio de promoción de películas nacionales en medios impresos

摘要

This book explains Comics Ecuador ’s academic, research and creative process. It is a comic strip designed as a communication medium to advertise new film proposals in Ecuador. This product takes into account the effects of globalization on our societies and how this phenomenon, mainly a commercial one, imposes great impact on various aspects of human life, mainly in the cultural aspect, since nations’ traditions and cultures are being threatened by globalization’s ruthless intervention within their local cultures. A respect for traditions and rescue of local Ecuadorian culture is central to the development of this research and subsequent product design. In short, Comics Ecuador is the creation of a designed product that encompasses Ecuadorian cinema, comics and graphics design in a trailer that promotes new Ecuadorian movies that uphold Ecuador ’s cultural richness.