Особливості монетарної культури в період трансформації суспільства

摘要

In this article within the framework of economic socialization the author considers peculiarities of the monetary culture in the conditions of modern Ukrainian society, regularities of its formation and development, social functions that it exercises. Components of the examined phenomenon are analyzed – cognitive, affective and conative. udThe notion “monetary culture” is determined as independent structural component of the public culture. In any culture the essence of person is represented in the normative image of person which in each historical period has concrete historical demonstration. According to this the monetary culture of society carries an image of the “homo economicus” that responds to the certain type of the economic society culture built on the developed monetary relations. udIn the context of research money is considered as a specific social and cultural phenomenon, special symbol of social and cultural life, importance of the study of its social essence is underlined. In the process of society’s adjustment to the new reality of the market and commodity-money relations attitude of persons and groups to money, norms of the monetary behavior changes greatly. Money is means of person’s inclusion to the connections with other participants of the monetary relations and has an immediate influence on the persons’ behavior, on the change of their personal economic and psychological qualities. In the conditions of re-orientation of Ukrainian economy towards market values a problem of rational attitude to money and effective handling of them by representatives from different social groups becomes extremely topical.ud