Great Lakes Network Communication Plan, 2014-2018.

摘要

Since publishing the Great Lakes Networks first communication plan, science communication, particularly in the National Park Services Inventory and Monitoring program, has taken root and become an integral part of our work. Our first communication plan was necessarily broad in its goals and objectives because we were learning what was needed by parks and how we would fulfill those needs. We have been relatively successful in our efforts. In a 2011 survey of staff at the nine Network parks, 78% of respondents said they were aware of Network monitoring programs being carried out in their parks. Thus, the goals and objectives in this plan are not much different than they were in 2009, but by achieving the four goals we have set in this version, we should improve upon the flow of information and diversify how it is presented. We are striving to clarify the relevance of our data to park management, strengthen the relationships between the Network and park interpreters, and to begin using social media and webinar technology. As always, we will evaluate our work towards these goals and continue improving how we work with and assist the Great Lakes Network parks.