Rearranging the Economic Landscape: The Food Marketing Revolution, 1950-91

摘要

Changes in the agricultural markets have been pervasive in the postwar period.From the consumer side, changes in the makeup of the population, lifestyles, incomes, and attitudes on food safety, health, and convenience have drastically altered the conditions facing farmers and marketers of food products. Manufacturers and distributors made vigorous efforts to meet changing consumer wants and needs.