Market Research Study for Australia in the Field of Industrial Process Controls

摘要

The market research was undertaken to study the present and potential US share of the market in Australia for industrial process control instruments; to examine growth trends in Australian end-user industries over the next few years; to identify specific product categories that offer the most promising export potential for US companies; and to provide basic data which will assist US suppliers in determining current and potential sales and marketing opportunities. The trade promotional and marketing techniques which are likely to succeed in Australia were also reviewed.