Youth Attitude Tracking Study. Fall 1977. Supplement. Conjoint Analysis of Values of Reserve Component Attributes

摘要

A comprehensive study was undertaken to indicate to the Reserve Components what actions, in the form of product modification and/or product communications, are likely to have the greatest impact on increasing (1) accessions among various demographic types of NPS civilian males and (2) likelihood of re-enlistment among current guardsmen and reservists. The overall objective of the study is to examine in detail motivational factors in enlistment and retention as a basis for developing policy recommendations for efforts aimed at enhancing Reserve Component accession and retention. The first objective is to measure young men's propensity to serve (or re-enlist) in the Reserve Components. The second objective is to determine current perceptions of the Reserve Components in terms of 12 key attributes. A third objective is to determine the relative importance of the 12 key job attributes that may provide the basis for influencing young men to join and remain in the Reverse Components. A simulation model is provided that indicates what configurations of job characteristics, benefits and incentives will enhance accessions and re-enlistment intentions among various target groups (e.g., high school graduates, etc.).