Wild's innovations for energy drinks. Trendy flavor combinations

摘要

Energy drinks are making their way into countless new consumption situations and are continuing to drive the market for non-alcoholic beverages forward, thanks to the wide variety available and customized concepts. More and more often, they are being sold as an alternative to classic soft drinks because of their added value and the many different flavors and options to choose from. Wild has developed new cross category concepts and several innovative flavors. Growth in the energy drink sector is still going strong: the market research company Canadean has stated that in 2014, energy drinks will achieve a market volume of 2.4 billion liters in Europe, corresponding to a 5.5% increase versus 2013 figures. The steady growth means that these beverages are moving from being a niche product to a mainstream lifestyle item.