An ace inthe holeA web-based appointment confirmation system helps pest management companies reach customers and differentiate themselves from competitors.

摘要

Ever have one of those I-had-that-idea-but-didn't-do-anything-about-it moments? Ray Johnson, owner of Johnson Pest Control in Sevierville, Tenn., decided to do something about that by creating ACES for Business (www.iloveaces. com), a web-based appointment confirmation system.At first glance, the system seems simple: Once an appointment is made, an email containing a photo of a sales rep or technician, along with all the relevant information about the appointment, is sent to the customer. Despite its simplicity, the system has considerable implications for pest management companies, and it's reaping benefits for users.