The value of public relations

摘要

Are you ready to promote yourself? Here's a guide for pest management professionals to help them advance their competitive position in their communities. Pest control product manufacturers and service owners face countless challenges in creating a competitive edge, anything from client/customer prospecting, sales, forecasting and more. Along with the responsibility of managing these functions, they are also faced with the implementation of an effective marketing communications strategy to get the word out about what they offer, and why they are the best option for their current and potential customers. All aspects of their product's use, benefits and positioning need to be incorporated into a program designed to communicate the most important aspects of the product to help in the overall marketing program. The same is true for whatever pest control service is being offered.