British Coatings Federation launches new consumer-focused website and digital campaign for leftover paint programme, PaintCare

摘要

As part of their PaintCare programme, the British Coatings Federation (BCF) has launched a new website and digital campaign which aims to help the UK public make better use of their leftover paint. On average, each household in the UK has six cans of unwanted paint in their shed or garage, which when disposed, 98% of it ends up landfilled or incinerated. The website, www.paintcare.org.uk centres on three main messages to help get the public involved: buy right, use it up, and recycle the rest.