Demand for retail ready packaging is forecast to increase 5.2 percent annually to $6.2 billion in 2020, outpacing the overall packaging market average, according to a new study from The Freedonia Group, a Cleveland-based industry research firm. Retail ready packaging (RRP), also known as shelf ready packaging, display ready packaging, and pallet ready packaging, refers to secondary packaging for retail products that arrives in a manner enabling items to go directly onto the shelf or selling floor without the need for unpacking of inner contents. RRP offers a number of advantages over traditional retail packaging in terms of labor costs, stock handling, and product visibility. Gains will be supported by further growth of mass retailers and club stores, and increased food and beverage sales volume in nontraditional outlets such as drug and dollar stores.
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