Paper and Packaging Industry Joins Together to Launch National Consumer Campaign

摘要

The Paper & Packaging - How Life Unfolds? consumer campaign launched on July 8 with a $20 million investment in paid and earned media between July and December funding this cross-platform campaign designed to slow the decline in paper usage and grow demand for packaging. The Paper and Packaging Board (P+PB), established as a checkoff program in 2014 by industry referendum, oversees this multimillion dollar campaign which uses an emotional, story-telling approach to generate consumer appreciation for paper and paper-based packaging.