Primary and secondary packaging in the cosmetics and toiletries sector has to function on many levels in a challenging supply chain and also stand up to the scrutiny of discerning and increasingly knowledgeable consumers. Aesthetic appeal starts with the packaging's form and surface decoration. But the innate beauty of a pack lies deep down, in its use of raw materials, production processes and post-consumer usefulness. Ecover, the Belgian firm best known for its everyday household products made from plant-based formulations, has been in the same hands and privately owned since 1993, with just one previous owner, who founded the business on environmentally sound principles in 1980. Since 2005 the group's portfolio has also included Wellments plant-based cosmetic toiletries and a range of fragrances made from essential oils.
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