An artistic composition in granite

摘要

Relying on modern technology and the support of its vendors, the Wills Music Co. took retail design to the next level with a display of laser-etched granite murals. Although the Willis Music Co. has been around for 104 years, the corporation is continually evolving to maintain a fresh image. One of its latest innovations can be observed at its newest location, which opened recently in a shopping mall in Louisville, KY. The storefront of this new outlet consists of laser etchings of guitars, music books and other musical equipment on black granite -- making for a unique approach to retail design. "With the type of industry they're in, they have to grab people," said Jim Smith of Laser Imaging & Design in Lebanon, OH, which fabricated the stone etchings. "They wanted something new and exciting to get people to come into the store. They have to 'wow' people and arouse their curiosity to get them inside."