Manufacturer online training This games for real: Dealers can gain a competitive edge when employees learn online

摘要

Tire makers are challenged to keep dealers and sales associates informed about their products and the evolving technology that goes into them. For tire dealers to succeed and partner effectively with tire manufacturers, online education is proving to be a very useful tool. Manufacturers have found many ways to make online courses more engaging and compelling. Traditional lectures and slide shows have been replaced by high quality animation and graphics accessible via WiFi connections or smart devices. Tire makers also are incorporating "gamification" — or games — in their online classes to enhance the learning experience. Manufacturers also are learning that online education is a two-way street. The Internet offers a channel for dealers to provide feedback on topics they feel they need to know more about in order to better run their businesses and remain profitable. We asked manufacturers to tell us about their online training offerings.