Go green or go home!

摘要

AS the green revolution charges on full steam ahead, there is a growing consciousness of our effect on the environment and an increasing number of customers are beginning to seek out eco-friendly alternatives for all aspects of their daily lives.It has been proven time and time again that packaging plays an essential role in the marketing mix. 'With 70 per cent of all purchasing decisions made in-store, and customers spending an average of only 20 minutes in a store at any given time, packagingis a critical factor in influencing customers' purchasing decisions,' says Stephen Beattie, sales and marketing manager of Pyrotec.