Market Your Portrait Photography! A Look At The Consumer And Commercial Realms

摘要

Portrait photography clients live in two distinct worlds: consumer clients and commercial clients. The time, energy, and attention required to market to each is so consuming that many photographers gravitate toward one or the other. Consumer portraits include family, children, and high school seniors. Commercial portraits range from editorial, celebrity, and advertising clients. Though they are different, both markets have experienced changes with new technology for finding and keeping clients. In this column we will look at two photographers in each field and their current and future marketing strategies.