Neil Higgs was the invited speaker at this year's Food REViEw/Symrise New Product Competition. THERE can be little doubt that the media and marketing world is focused on digital. Digital is the Brave New World of this decade. Coupled with this, and especially critical in Africa, is the other Brave New World - mobile. Marry these together, and we will in the next couple of years have a new order in communication between brands and people, people and people, and people and researchers. TNS's Emerging Market experts say this will all be in place by 2014 - probably even sooner - leading to a revolution in how people perceive and interact with the world. This will change the way people make buying decisions and how they react to marketing communications. It will also change how research companies get feedback from people, and how they trawl the web to tap into the conversations people are having about their clients' brands and activities.
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