HAIR oil and edible oil maker Marico will enter the . 4,500-crore skincare market in the country by extending its two-decade-old coconut hair oil brand Parachute to body lotion and other skincare products, an official directly involved with the development said. First off the block will be a body lotion at entry-level pricing to compete in the mass segment, the person said on condition of anonymity. The company has carried out a low-key test exercise in the east and a wider rollout in select cities is expected in a few weeks from now. "The strategy is aimed at reducing dependence on Parachute hair oil," the official said. "In this case, the company hopes to ride on Parachute's purity and value-for-money attributes."
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