MARICO PLANS DIFFERENT OFFERINGS FOR PREMIUM, MASS SKINCARE SEGMENTS

摘要

Marico is planning to segment its offerings in the skincare category and will introduce differentiated products. "We will look at the mass and premium segments in skincare. Penetration is low in the segment but we will avoid fighting it our with products that are already present in the category through innovation," said Anubhav Rastogi, Head, Investor Relations, Marico. The Rs.650-crore skin care segment has been growing at around 25 per cent.