Road to recovery

摘要

According to beauty market research conducted by The NPD Group total prestige beauty sales reached $8.4bn in 2010, a 4% rise compared to $8.19bn in 2009. Mass market sales, according to Symphony/IRI group, reached $3.6bn excluding Wal-Mart and now including skin care. That was over a 3% increase. It was the first time in a few years where both prestige and mass had increases, and data from NPD shows things keep looking up. Prestige sales are up 5% for the first quarter of 2011.