Waitrose redesigns Pure with DewGibbons

摘要

Waitrose has been working with brand consultancy DewGibbons + Partners on a packaging redesign of Pure, its own label beauty range. The Waitrose Pure skin care range has been in-store for a number of years but required redevelopment for better standout on shelf. There was also a need to more clearly position the nine-sku range as 'natural skin care', due to a reappraisal and reformulation of all products, which are now suitable for all skin types, dermatologically approved and contain more than 95% naturally derived ingredients.